Whether you are struggling to make a profit, challenged in reaching your next success level or would just like to reach your desired business goals faster, then read on.
The purpose of this list is to expand your thinking, your strategies and your ways of doing business to achieve success. These business secrets represent the wisdom I gained from coaching and consulting with hundreds of physical therapy businesses in the past 5 years.
Do yourself a favour. Do NOT put this list in a folder, or delete it. I promise if you apply any one of these top 10 secrets with conviction and commitment, you will experience significant leaps in your business.
1. *EXPECT* TO SUCCEED
While we all experience highs and lows in our business, successful physical therapy practice owners EXPECT to succeed over the long run.
To what extent do you EXPECT to succeed in your business? What less empowering expectations currently undermine your success?
2. LIVE AND BREATHE YOUR MISSION STATEMENT
While most physical therapy businesses have crafted a mission statement, it is not enough just to have one. Successful practices and businesses live and breathe their mission statement … in every goal, every strategy and every project. It is the life force and the reason for everything they do.
Do you have a compelling mission statement for your business? Do you communicate it – both in words and actions – to every client, every prospect, every employee? If you asked any one of these what your mission is, would they know what to say?
Post and read your mission statement daily. This one principle will make your business a compelling magnet for greater and greater levels of success.
3. ALWAYS ASK THE MILLION $$ QUESTION
“Where is the opportunity in this situation?”
Within every business challenge there is an extraordinary opportunity for a HUGE breakthrough. Even with the most difficult challenges, successful businesses never see challenges. They ONLY see opportunities. They constantly ask: “Where is the opportunity in this situation?”
Where is your focus right now in your business – on the challenge or the opportunity? Make it a habit with every challenge to ask: “Where is the opportunity in this situation?” This one question will open the doors to new solutions, new strategies and new possibilities to take your business to the next level.
4. LOOK AT MARKETING AS A *CONTINUUM*, NOT AN EVENT
Contrary to conventional business thinking, marketing does not end with a sale. Highly successful physical therapy businesses know that marketing is a perpetual process. And, contrary to most business practices, these practices focus on follow-up, repeat business, and referral marketing.
How do you see and practice marketing in your business — as an event or a continuum?
What follow-up activities can you incorporate as the focus of your marketing efforts? This one shift in your marketing focus alone can increase your revenues significantly.
5. MAKE “ADDING MORE VALUE” YOUR #1 CRUSADE
Successful physical therapy businesses are in the business of creating value. They have a strong conviction to contribute to more and more richness to their clients’ lives.
In everything they say and do they let clients know “you matter. Your well-being and success is important to us.” They focus on “what do I have to give?” … NOT “what do I have to do to get?”
Where is your focus right now — on adding value or on getting the business? Make a list of at least 10 ways you can increase the value of your services. Implement the easiest one idea … starting now. Make “adding value” a routine business priority. When you do, your services will sell themselves.
6. OPTIMIZE, OPTIMIZE, OPTIMIZE
Successful practice owners are masters at achieving the greatest return at the lowest possible risk. They constantly look for ways to reduce the amount of time, money and energy to achieve their ultimate goals.
They take what works and see if they can make it better, faster, cheaper. They know the “what if” implications of every new strategy, goal, product or service. They are pros at maximizing performance tradeoffs.
Do you know the profitability of each service you offer? Do you know which clients are the most expensive, demanding or time-consuming to serve? If you doubled your client base, do you know the implications on costs, revenues and the operations of your business?
To optimize your business results, think highest and best use of your time, energy and money.
ALWAYS THINK HIGHEST AND BEST!!
7. DEVELOP A BIAS TOWARD ACTION
Successful practice owners understand that, in today’s world, windows of opportunity are often measured in months … not years and decades. They know they cannot wait for the perfect strategy, the perfect solution to capitalize on these opportunities. They must act quickly if they want to thrive in these highly changing times.
What new projects, strategies or opportunities are you stalling in order to achieve perfection?
What new practices, support structures or habits will accelerate your bias toward action?
If you are serious about making changes in your business and want help in making them happen, I offer you a complimentary consultation for 15 minutes by telephone. This is to ensure coaching will make a significant impact in your business and personal life and to see if we’re a good fit for each other.
If we’re a good match, we’ll set up an ongoing coaching structure.
Even if we’re not a match, my commitment is to give you a sense of what coaching feels like, and to help you move forward in the area that is most important to you. I find some people are excited to chat, and some come to the call nervous. Wherever you are is perfect.
If you are investigating coaching to see if it could really make an impact on your business and life, and are seriously considering hiring a coach, then you’re in the right place!
Simply click here to set up a 15 minute complimentary consultation.
